Faxian
art direction · graphic design
Faxian is a boutique commercial consultancy firm for premium Chinese clients with business interests in Spain.
I was in charge of developing the brand study and art direction, ultimately producing a logo along with a series of mood pieces to help frame the visual identity as well as a couple website mockups. Inspired by Han Dinasty's geometric and floral patterns as well as luxury fashion brands and graphic design, the resulting identity simply tries to tease you into its world and never become too overbearing.
What a joy to work in projects like this, where you can keep it loose and clean with a client that fully trusts you. Had a ton of fun with this one.
